Over the course of my professional career, I have designed and approved thousands of mail pieces and political advertisements. Hook, Link & Sinker will focus on fact-checking ads from Republicans, Democrats and any candidate running for office or from any group running political advertisements in Minnesota during the 2012 election. All of the posts will be organized under the “FACT-CHECK” tab on the front page of politics.mn.
Below is the scoring system for Hook, Line & Sinker.
A truthful advertisement or statement presented in the proper context.
A substantially accurate advertisement or statement, but missing some context.
A statement or advertisement that is half-true, but missing both context and additional facts.
A statement or advertisment that is false, missing both key facts and context.
A flat out lie – the equivalent of “liar, liar – pants on fire.”
Please check back soon for the first fact-check from politics.mn. If you have an ad or statement you would like fact-checked, please send me an e-mail via the contact page on politics.mn.